My Portfolio
Multi-Channel Mastery
✉️ Email Marketing
🎥 Short-Form Video
🎤 Webinar Promotion
📱 Social Media Strategy
Growing Communities Through Consistency
Managed content calendars, created platform-specific campaigns, and analyzed performance to strengthen brand visibility and audience engagement across multiple social platforms.
🎭 Event Marketing
Capturing Experiences Beyond the Event
Supported destination marketing and conference converage through event planning, photography, interviews, live social media, and promotional content that extended engagement before, during, and after each event.
Used analytics across email, social media, YouTube, and websites to evaluate campaign performance, identify trends, and guide future content and marketing decisions.
Turning Data Into Better Marketing
📊 Analytics & Reporting
The best marketing starts with understanding people. Every campaign, video, email, and event I create begins with the same question:
How can this provide value and inspire someone to take action
Marketing in Practice
A collection of campaigns, social media content, event marketing, and creative projects I've developed across tourism, healthcare, financial services, and my personal brand. Each piece reflects a different challenge, audience, and objective.
Visit St. Pete Clearwater Brand & Promotional Design
Designed promotional marketing materials for VSPC, including a new branded T-short and creative assets for the Ampersand campaign, helping support destination branding and promotional initiatives.
Visit St. Pete Clearwater Social Media
Created social media content promoting local events, tourism initiatives, and community engagement while maintaining a consistent destination brand.
AmeriLife Educational Content
Developed educational content across LinkedIn, Instagram, Facebook, Threads, TikTok, and YouTube to help insurance and financial professional improve their marketing.
AEP Countdown Campaign
Planned and designed a cross-platform AEP countdown campaign, that helped health and wealth professionals prepare for their busiest enrollment season through strategic, educational content.
Podcast Promotions
Developed promotional campaigns for podcast episodes across social media, creating graphics, videos, and platform-specific content that increased visibility and audience engagement.
Quote Graphics
Designed branded quote graphics that transformed key insights into engaging, shareable content across social media while reinforcing a consistent visual identity.
Carousel Graphics
Designed educational carousel graphics that simplified complex marketing topics into engaging, easy-to-understand content optimized for social media.
Webinar Campaigns
Planned and promoted webinar campaigns across multiple channels to increase registrations, attendance, and post-event engagement.
Registration Graphics
Designed branded registration graphics that promoted upcoming webinars and encouraged sign-ups across multiple digital channels.
Social Posts
Created post-webinar social content that extended the life of each event by sharing key takeaways, highlights, and resources with a broader audience.
Video & Short-Form Content
Produced platform-specific video content optimized for engagement, education, and discoverability across multiple social platforms.
Asking The Team If They Love Their Job
Producing a behind-the-scenes interview series featuring team members that generated more than 10,000 views across social platforms while showcasing team culture in an authentic, engaging way.
Medicarians Hype Trailer
Edited and produced a promotional hype trailer for Medicarians that built excitement for the event and supported the AMM's event marketing campaign.
Office Interviews
Created recurring office interview videos that averaged 5,000+ views per video and contributed to around 30,000 monthly views through engaging content.
AI For Agent Series
Repurposed long-form podcast episodes into educational short-form videos optimized for social media, expanding reach and making complex AI topics more accessible for health and wealth professionals.
Event Marketing
Captured live events through photography, interviews, and real-time content that extended engagement beyond the event itself.
Medicarians 2026 Las Vegas
Captured on-site content and developed event marketing assets that highlighted key moments, increased social engagement, and extended the reach of the Medicarians conference beyond the event.
Annika Golf Tournament
Produced event marketing content that showcased sponsorship activations and attendee experiences while strengthening brand visibility throughgout the tournament.
Back To The Beach
Created promotional and recap content that highlighted the event experience, increased audience engagement, and celebrated Pinellas County beaches' return to normalcy after two devasting hurricanes.
Pickleball @ St. Pete Pier
Developed social media content that captured the energy of the event, promoted community engagement, and showcased the St. Pete Pier as a premier destination for local events.
Featured Work
Building Brands Through Marketing
Building a Brand From the Ground Up
AmeriLife
Marketing Mentors
Helped launch and grow AmeriLife Marketing Mentors' social media presence from the ground up by developing content strategies, producing educational videos, managing multi-platform publishing , and supporting podcast and webinar promotion. Contributed to over 5,000+ subscribers across all platforms while improving engagement and email performance through consistent, audience-focused content.
Medicarians
Marketing One of the Industry's Largest Events
Produced real-time content during Medicarians, including interviews, photography, video, and social media coverage. Captured the event experience while creating assets that extended engagement beyond the conference and supported post-event marketing.
Visit St. Pete/Clearwater
Marketing a
World-Class Destination
Supported integrated marketing initiatives through event planning, destination marketing, promotional campaigns, and cross-functional projects that showcased Pinellas County to visitors. Contributed to campaigns, community events, and marketing initiatives that strengthened brand awareness and visitor engagement.
Personal Brand
Growing a Personal Creator Brand
Built and managed personal YouTube (7,000 subscribers) and TikTok (3,000 followers) channels from the ground up, using content strategy, audience analytics, thumbnail testing, and platform optimization to grow an engaged audience. Every piece of content served as an opportunity to test new ideas, refine creative decisions, and better understands what drives organic growth.