About AMM

Over the past year, I've helped grow AmeriLife Marketing Mentors' digital presence by developing content strategies, producing video and podcast content, managing social media, and creating educational marketing campaigns for health and wealth professionals. From launching new content series to supporting webinars and industry events, my role has focused on creating content that educates, builds trust, and drives engagement across multiple platforms.

Project Snapshot

Company:
AmeriLife Marketing Mentors

Role:
Social Media Strategist

Timeline:
2025-Present

Focus Areas

• Social Media Strategy

• Content Marketing

• Video Production

• Podcast Marketing

• Graphic Design

• Event Marketing

• Email Marketing

• Webinar Promotion

• Analytics and Reporting

My Process

Every campaign begins with identifying the audience's biggest questions, challenges, and goals. Content is planned around providing practical value while supporting broader marketing initiatives.

Content Production

Each campaign includes a mix of:

• Educational Carousels

• Short-Form Videos

• Podcast Promotions

• Quote Graphics

• LinkedIn Thought Leadership

• Webinar Campaigns

• Event Coverage

• Email Assets

AmeriLife Marketing Mentors wanted to strengthen its digital presence and become a trusted educational resource for health and wealth professionals. The challenge was creating a consistent content strategy that delivered value across multiple platforms while supporting webinars, podcasts, events, and lead generation.

AMM

The Challenge

My Role

As Social Media Strategist, I oversee the planning, creation, and distribution of content across the organization's digital channels. My responsibilities span strategy, creative production, analytics, and campaign execution.

Responsibilities

• Developed cross-platform content strategies

• Managed daily social media publishing

• Produced short-form and long-form video

• Designed social graphics and carousels

• Wrote platform-specific content

• Promoted webinars and podcasts

• Covered live events

• Created email marketing assets

• Reported on performance metrics

• Supported SEO and YouTube optimization

Multi-Platform Distribution

Every piece of content is adapted for the platforms where the audience spends time.

• LinkedIn

• Facebook

• Instagram

• TikTok

• Threads

• YouTube

• Reddit

• X

Featured Campaigns

AI For Agents

Developed a multi-platform educational series covering practical AI tools and workflows for health and wealth professionals. The campaign included long-form YouTube episodes, short-form video clips, podcast promotion, graphics, and social content.

Webinar Campaigns

Created promotional assets before, during, and after webinars, including registration graphics, email marketing, countdown posts, recap content, and downloadable resources.

AEP Countdown

Planned and executed a countdown campaign leading into the Annual Enrollment Period, helping agents prepare through educational content, marketing tips, and consistent social media engagement.

Podcast Marketing

Produced promotional campaigns that extended the reach of podcast episodes through graphics, video clips, quote cards, and platform-specific content.

Impact

250,000+
Video Views

30,000+
Monthly Views Generated Through
Recurring Video Series

Hundreds+
Social Media Posts Created

15+
Webinars, Podcasts, &
Marketing Campaigns Supported

What I Learned

Working at AmeriLife Marketing Mentors has strengthed my ability to think strategically while creating content at scale. I've learned how to balance creativity with performance data, adapt messaging across multiple platforms, and build campaigns that support larger business goals while delivering value to the audience.