Visit St. Pete Clearwater

Driving Destination Awareness Through
Tourism Marketing & Live Experiences

blue and white striped round textile
blue and white striped round textile
an abstract photograph of a curved wall
an abstract photograph of a curved wall
low-angle photography of blue glass walled building during daytime
low-angle photography of blue glass walled building during daytime

How I helped execute marketing campaigns, event activations, and experiential marketing initiatives that connected thousands of visitors with the VSPC brand.

Overview

a man riding a skateboard down the side of a ramp
a man riding a skateboard down the side of a ramp
Focus Area

Event Marketing, Experiential Marketing, Social Media, Partnerships, Brand Activations

Timeline

August 2024 - May 2025

Industry

Tourism & Destination Marketing

Team

Marketing Department

The Opportunity

Visit St. Pete Clearwater promotes one of the county's leading beach destinations through strategic marketing, tourism partnerships, and live experiences. Every event provides an opportunity to inspire future travel while creating memorable interactions with visitors and local communities.

As part of the marketing team, I supported campaigns from planning through execution, helping bring the VSPC brand to life across festivals, sporting events, industry programs, and community activations.

Throughout my internship, I worked alongside the marketing team to help execute destination marketing initiatives before, during, and after events. My responsibilities included coordinating event logistics, designing branded materials, assembling promotional assets, supporting visitor engagement, and representing the organization at public activations.

My Role

I also collaborated on projects that strengthenned the visitor experience, including branded apparel, familiarization tour materials, and promotional packages used to showcase the destination to tourism partners and media.

Back to the Beach Festival

One of the largest projects I supported was the Back to the Beach Festival, a community event celebrating the return to Treasure Island following the 2024 hurricane season.

My Contributions:

black blue and yellow textile
black blue and yellow textile

300+

15,000

Impressions

Newsletter Signups

  • Assisted with event planning and logistics

  • Coordinated booth setup and teardown

  • Managed promotional giveaways and branded materials

  • Supported attendee engagement through interactive experiences

  • Helped execute the BOTE kayak giveaway

  • Assisted with newsletter signups and visitor interactions

  • Contributed to post-event reporting and event wrap-up

Event Marketing & Brand Activations

Over the course of my internship, I helped execute 20+ tourism events, including:

20+

10,000+

Total Newsletter Signups

Events Executed

a man riding a skateboard down the side of a ramp
a man riding a skateboard down the side of a ramp

  • Firestone Grand Prix of St. Pete

  • Tampa Bay Rays Fan Fest

  • Valspar Championship

  • Community Festivals

  • Tourism Partner Events

  • Destination Activations


At each event, I helped represent the Visit St. Pete Clearwater brand, engage with visitors, distribute promotional materials, and create positive experiences that encouraged future travel to the destination.

Supporting The
Ampersand Campaign

One of my favorite projects was contributing to Visit St. Pete Clearwater's Ampersand campaign.

As part of the campaign, I designed the official volunteer T-Shirts, ensuring they aligned with the campaign's visual identity and created a consistent brand experience across event staff and volunteers.

This project gave me hands-on experience applying brand standards to real marketing materials used at large public events.

black blue and yellow textile
black blue and yellow textile

2025 VSPC Brand Volunteer Shirt

Amerpsand Campaign

FAM Tours &
Tourism Partnership

I also helped prepare familiarization (FAM) tour materials and promotional packages used for tourism partners, media, and industry guests.

These curated packages highlighted local attractions, experiences, and destination information while helping create a seamless and welcoming experience for visitors exploring everything St. Pete-Clearwater has to offer.

Working on these projects reinforced how thoughtful presentation and attention to detail contribute to successful destination marketing.

a man riding a skateboard down the side of a ramp
a man riding a skateboard down the side of a ramp

Impact

a man riding a skateboard down the side of a ramp
a man riding a skateboard down the side of a ramp
Brand Consistency

Designed volunteer apparel supporting a countywide marketing campaign while maintaining established brand standards.

Visitor Experience

Helped prepare promotional materials and FAM tour packages that showcased the destination to partners, media, and prospective visitors.

20+ Live Events Supported

Contributed to destination marketing activations across sporting events, festivals, tourism initiatives, and community programs.

Hands-On Execution

Supported projects from planning and preparation through on-site execution and post-event wrap-up, gaining experience across the full event marketing lifecycle.

Working in destination marketing showed me how impactful in-person experiences can be in building brand affinity. From designing campaign materials to supporting large-scale events and preparing tourism experiences, I learned how strong marketing combines thoughtful planning, creative execution, and meaningful interactions. Those experiences continue to influence how I approach brand strategy, content marketing, and event execution today.

Visit St. Pete Clearwater