Turning Live Events Into Measurable Moments

From major sporting events and community activations to industry conferences, I've supported event marketing both on the ground and across social meida. I've helped brands engage attendees, capture content in real time, grow their audiences, and extend the impact of an event beyond the venue.

an abstract photo of a curved building with a blue sky in the background

Average Newsletter Registrations Per Event

Back to the Beach Registrations

1,100+
1,300
740

Followers Gained at Medicarians

40,000

Organic Medicarians Video Views

Medicarians 2026

Social Media Strategist | AmeriLife Marketing Mentors

740+

40,000+

Organic Video Views

Followers Gained

For Medicarians 2026, I helped turn an industry conference into a multi-day social media campaign for AmeriLife Marketing Mentors.

My role covered both strategy and real time execution. I captured and produced content from the event floor, created Reels and recap videos, conducted interviews, developed graphics, and supported follower-growth campaigns through giveaways and Gleam.

The focus was bigger than documenting the event. We used the conference as an opportunity to create content, introduce more agents to the AMM brand, and buld an audience we could continue reaching after the event ended.

Medicarians Content

Some content from Medicarians in Las Vegas

Event Activations Across Pinellas County

Marketing Manager | Visit St. Pete Clearwater

While working with Visit St. Pete Clearwater, I supported event activations throughout Pinellas County, including major sporting events, community events, and destination marketing initiatives.

My responsibilities included helping set up and break down event activations, representing the brand on-site, engaging with attendees, and driving newsletter registrations at the VSPC booth.

Across events, our activations averaged approximately 1,100 newsletter registrations per event, with Back to the Beach generating approximately 1,300 registrations.

Events

The ANNIKA

LGPA Tournament Activation

Valspar Championship

PGA Tour Event Activation

Professional Sports Fan Activation

Tampa Bay Rays Fan Fest
Back to the Beach

Destination and Community Activation

Pickleball Events

Sports and Community Activations

Additional tourism, community, and destination marketing activations throughout the region.

Pinellas County Events
My approach to event marketing goes beyond showing up with a camera. I think about how an event can be promoted beforehand, activated on the ground, captured in real time, and turned into content that continues working after the event ends.