Back To The Beach Festival – Marketing, Content Creation, Fan Engagement & Event Lead
The Back to the Beach Festival was Treasure Island’s first beachfront music festival that celebrated a return to normal in the area after two devasting hurricanes. This festival featured thousands of attendees, live music, vendors, sand sculptures, and kites.
I played a key role in executing a booth activation designed to enhance fan engagement and maximize brand visibility. The activation served as a hub for festival attendees to interact with the brand, participate in exciting activities, and create lasting memories.
Booth Design & Setup
– Assisted in organizing and setting up an eye-catching booth space that attracted festivalgoers.
– Ensured the activation aligned with the brand’s identity through visually engaging signage, interactive elements, and promotional materials.
– Helped optimize booth flow to create a seamless experience for attendees.
Fan Engagement & Interactive Experiences
– Engaged with festival attendees, encouraging participation in booth activities such as giveaways, photo opportunities, and branded challenges.
– Promoted social media engagement by encouraging guests to share their experiences using branded hashtags.
– Helped facilitate on-site contests and raffles, including booth traffic and brand interaction
Content Creation & Branded Promotion
– Captured high-quality photos and videos of attendees interacting with the booth for use in post-event marketing.
– Assisted in social media updates, sharing highlights from the activation to amplify online reach.
– Distributed branded merchandise and promotional materials, leaving attendees with a tangible connection to the brand.
Results & Impact
– Drove high levels of engagement (over 17,000 total reach in-person), with attendees actively participating in activation activities.
– Increased brand awareness through meaningful interactions and social media exposure.
– Strengthed brand loyalty by creating a fun and immersive experience that resonated with festivalgoers.
Event Marketing & Booth Activations – Visit St. Pete/Clearwater
As a Marketing Intern at Visit St. Pete/Clearwater (VSPC), I played an active role in event marketing and booth activations at major sports and community events. My work focused on engaging fans, increasing brand awareness, and creating memorable experiences that showcase St. Pete/Clearwater as a top travel destination.
I have contributed to high-profile events such as:
– Firestone Grand Prix of St. Petersburg
– Tampa Bay Rays Fan Fest
– Valspar Championship
– Shriners Children’s Open Invitational Softball Tournament
– Pinellas County Tourist Development Council Meeting
– John’s Pass Seafood Festival
– Holiday Lights Festival
Eagle Scout Project – Karen Nash Memorial Butterfly Garden
For my Eagle Scout Project, I led the design and construction of two patio spaces at the Karen Nash Memorial Butterfly Garden in Washington, NJ. This project not only enhanced the garden’s functionality but also provided a peaceful gathering space for visitors to enjoy the natural beauty of the area.
Project Overview & Execution
– Designed and constructed two custom patio areas to improve the garden’s accessibility and visitor experience.
– Organized and led a team of volunteers to plan, fundraise, and execute the project efficiently.
– Coordinated with local businesses and community members to gather resources and materials.
Fundraising & Community Involvement
– Launched a brick fundraising campaign, where community members could purchase personalized engraved bricks to be placed in the patio.
– Raised all necessary funds through a combination of online and in-person sales, sponsorships, and donations.
– Worked closely with garden organizers and local supporters to ensure the project aligned with their vision.
Leadership & Impact
– Managed 150+ hours of project planning, fundraising, and hands-on construction.
– Oversaw team coordination, scheduling, and problem-solving, ensuring the project was completed successfully.
Casa Santo Stefano Marketing Strategy Plan
As part of my Marketing Strategy course at the University of Tampa, I developed a comprehensive marketing plan for Casa Santo Stefano, a renowned Sicilian-inspired restaurant in Tampa. The project involved in-depth market research, competitive analysis, and strategic recommendations to enhance brand positioning, customer engagement, and revenue growth. Key focus areas included digital marketing initiatives, promotional strategies, and community-driven brand activations to strengthen the restaurant’s presence in the Tampa Bay area.