St. Pete/Clearwater is known for its award-winning beaches, vibrant arts scene, and endless sunshine. The “Still Shining” campaign by Visit St. Pete/Clearwater (VSPC) captures the heart and soul of this incredible destination, reminding visitors and locals alike of the resilience, beauty, and spirit that make this corner of Florida a one-of-a-kind escape.
The Story Behind “Still Shining”
The “Still Shining” campaign was designed to reaffirm the region’s enduring appeal, even during times of uncertainty or recovery over the recent Hurricane season. Whether its weathering challenges or bouncing back stronger than ever, the “Still Shining” campaign showcases St.Pete/Clearwater as a premier destination. This campaign celebrates not only the natural beauty of the area but also the welcoming community that makes visitors feel at home. It highlights the stunning beaches, world-class museums, and local businesses that continue to thrive, proving that the destination’s charm is as radiant as ever.
- Key Themes of the Campaign
- Resilience and Positivity
The message behind “Still Shining” reflects an uplifting tone, showcasing how the destination remains a beacon of hope and happiness. Whether through images of sunny skies or heartfelt stories from local businesses, the campaign emphasizes resilience and optimism. - Natural Beauty and Attractions
St. Pete/Clearwater boasts over 35 miles of pristine coastline, from the sugar-white sands of Clearwater Beach to the tranquil shores of Fort De Soto Park. The campaign highlights these gems, inviting travelers to reconnect with nature and experience the area’s laid-back charm. - Cultural Richness
Beyond its beaches, the area’s thriving arts and culture scene takes center stage. The “Still Shining” campaign promotes the unique offerings of The Dalí Museum, the Chihuly Collection, and the area’s many art festivals, reminding visitors that creativity is at the heart of the community. - Support for Local Businesses
The campaign also shines a spotlight on the local businesses that are the backbone of the community. From cozy cafés to vibrant boutique shops, it encourages both locals and visitors to support and celebrate the entrepreneurs who bring flavor and personality to the region.
- Resilience and Positivity
Innovative Marketing Strategies
VSPC has leveraged a mix of digital and traditional marketing to amplify the “Still Shining” message:
- Social Media Storytelling
VSPC posts eye-catching visuals of breathtaking sunsets, crystal-clear waters, and lively festivals flood platforms like Instagram, Facebook, and TikTok, encouraging users to share their own experiences using #StillShining. - Collaborations and Partnerships
The campaign partners with influencers, local creators, and tourism organizations to expand its reach, providing authentic perspectives on the destination’s offerings. - Interactive Experiences
From virtual beach tours to live-streamed local events, VSPC engages audiences directly, making them feel part of the St. Pete/Clearwater community—even from afar.
The Impact of “Still Shining”
The campaign has not only drawn visitors back to the area but also helped grow a sense of pride among residents. It serves as a reminder that even in challenging times, the spirit of St. Pete/Clearwater shines bright.
By balancing nostalgia, hope, and excitement for the future, “Still Shining” reinforces why this destination remains a top choice for travelers seeking sun, sea, and culture.
Why St. Pete/Clearwater Will Always Shine
Whether you’re lounging on the beach, exploring vibrant murals downtown, or dining at a waterfront restaurant, there’s no denying the magic of St. Pete/Clearwater. The “Still Shining” campaign is a testament to the region’s enduring charm, making it clear that no matter what, this slice of paradise will always be still shining.